20th Annual Art & Science of Health Promotion Conference
What Works Good, Better, Best in Health Promotion?
March 15-19, 2010
Intensive Training Seminars: March 15 -16, Core Conference: March 17-19
The Westin Hilton Head Island, South Carolina

Intensive Training Seminars (ITS) are workshops focusing on a particular area of program management. The workshops are 2-day seminars held prior to the core conference.  Separate registration is required. See the registration form for fees and registration details.

Ron Z. Goetzel, PhD
Research Professor and Director, Institute for Health and Productivity Studies
Rollins School of Public Health, Emory University
Vice President, Consulting and Applied Research, Thomson Reuters
Program Evaluation

 One of the greatest challenges facing health promotion professionals is documenting the performance and impact of their programs. To justify ongoing support for health promotion initiatives, program managers often declare that health promotion and disease prevention are "the right thing to do." However, program sponsors require proof that these programs are worth the investment, offer value, and produce significant return on investment (ROI). This Intensive Training Seminar will provide the skills and insights for designing and implementing effective measurement and evaluation programs for health promotion interventions. The session will address such topics as: How is health promotion evaluation research performed? How can program managers gather documentary evidence that proves their programs have impact? Is such research, in fact, doable? What evaluation studies can program managers do themselves, and when is it wise to bring in outside experts? The training will provide a practical measurement and evaluation guide for health promotion program managers and outside program evaluators. For individuals not trained in advanced research methods, the training offers easy to implement techniques on ways to conduct straightforward survey studies. For example, the training will offer program managers insights on how to develop a simple employee survey to measure several key program outcomes. For individuals with advanced training in program evaluation, the training will review techniques and principles used in other applied research studies and how these can be adapted to health promotion evaluations.

Christopher Peterson, PhD
Professor of Psychology, University of Michigan
The Science and Practice of Positive Psychology

Positive psychology calls for as much focus on strength as on weakness is, as much interest in building the best things in life as in repairing the worst, and as much attention to fulfilling the lives of healthy people as to healing the wounds of the distressed.  The concern of psychology with human problems is understandable.  It will not and should not be abandoned.  Positive psychologists are merely saying that the psychology of the past sixty years is incomplete.  But as simple as this proposal sounds, it demands a change in perspective.  Psychologists interested in promoting human potentials need to start with different assumptions and to pose different questions from their peers who assume a disease model.  This workshop/lecture seminar will concern itself with the basics of positive psychology.

Brian Luke Seaward, PhD
Executive Director, Paramount Wellness Institute
Stress Management Instructor Training

This workshop is designed to train all allied health professionals to teach, direct or facilitate quality stress management presentations/workshops at their worksite. The focus of this workshop is holistic-honoring the integration, balance and harmony of mind, body spirit and emotions for optimal well-being. The purpose of this workshop is two-fold: 1) to gain a sound background in the holistic approach to stress management, addressing not only the causes of stress through effective coping skills, but the symptoms of stress with effective relaxation techniques, and 2) to refine excellent teaching skills in which to share this knowledge most effectively, whether it is through a one-hour presentation or a 16 week college credit course. Professionals who have greatly benefited from this workshop include: nurses, social workers, counselors, schoolteachers, wellness directors, therapists, health educators, college professors and physicians, and those wishing to make a career change.

For More Information . . .

• Telephone: 248-682-0707
• E-Mail: conference2010@healthpromotionconference.org